Thinking about rebranding?
If so there are some basic guidelines that apply to all sizes of businesses.
- brands must be consistent in value but not static in nature
- rebrands should be driven by your business strategy and external market factors not internal preferences or
politics.
- to maintain competitiveness is it brand evolution: - refresh of existing strenghs/values, or brand revolution: - complete renewal of
the message?
- rebranding can generate the perception of revitalising/modernising both the visual identity and message of the business.
Ultimately, branding as a key communication tool, stands or falls by its ability to locate audiences and convert business opportunities.
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