Tips
Thinking about rebranding?
If so there are some basic guidelines that apply to all sizes of businesses.
- brands must be consistent in value but not static in nature
- rebrands should be driven by your business strategy and external market factors not internal preferences or politics.
- to maintain competitiveness is it brand evolution: - refresh of existing strenghs/values, or brand revolution: - complete renewal of the message?
- rebranding can generate the perception of revitalising/modernising both the visual identity and message of the business.
Ultimately, branding as a key communication tool, stands or falls by its ability to locate audiences and convert business opportunities.
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Marketing Planner, developed by JY Marketing, is a tool designed to identify both weaknesses and potential opportunities for smaller businesses It covers the 3 core areas including 'the business', 'the products' and 'the strategy' in a questionnaire format with only 7 key questions about each.
It is intended to provide both a focus for businesses and form the basis of a more detailed plan which we could help to build and implement for whatever your business development needs .
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If you require a written confidentiality statement before you submit the above, I would be happy to provide one.
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